PERSPECTIVE  |  The One Thing the 1958 Edsel Got Right

So much has been written in books, magazines and on the web about why the Edsel failed.  Naturally, much of the analysis involves the role design played.  But believe it or not, in this sea of utter catastrophe, there was one good design idea in the 1958 Edsel; an idea that today’s car companies should take a long, serious look at. [..]

HUMOR  |  Marianne Moore and the Edsel

Yes, more Edsel content.  This time concerning the name.  Henry Ford II once said that he didn’t want his father’s name spinning around on thousands of hubcaps. Indeed, Ford made extensive research efforts to find the perfect name for the ‘E’ car. In addition to the official  efforts, poet Marianne Moore was invited to submit name ideas. Historians have argued that Ms. Moore’s role in the naming process has been exaggerated.  In any event, her ideas were… well, interesting to say the least… [..]

Here is rare footage of a styling icon in motion: The Modulo, penned by Paolo Martin.


Cross pollination of design disciplines can often produce creative ideas. While the 021C never made a huge splash on the show circuit, it may have had a significant effect on Ford’s design direction — especially with regard to concept cars. [..]

PERSPECTIVE | Viscom Skills (Part I / II)

Today, the Internet provides car design students with an endless well of inspiration to draw from.  However, the vast expanse of the web is not always conducive to the preservation of “lesser-known” Viscom techniques.  My personal theory is that most students draw their Viscom inspiration from the most popular works – those that get the most Google hits, for example. Naturally, this can have a homogenizing effect on drawing styles at the student level and contribute to the narrowing of those styles.  With this theory in mind, let’s consider some of the more traditional ways in which techniques are developed, modified and preserved for future designers. [..]

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