It’s not uncommon to see racing drivers promoting time pieces. It’s far less common to find a racing-themed watch that exercises a modicum of restraint. This “bullhead” watch, known as the Easy-Rider, was named after Jacky Ickx in the 70s. It combines minimalist style with bold graphics and exquisite details.
The Easy-Rider pops up every now and then on eBay and is surprisingly affordable (as far as watches of this kind go). Manufactured by Sorna, it features manual wind 17 jewel movement and 15 minute register. Many of the watches include gold plated details, which won’t work with everyone’s wardrobe. But others, like the one above, stick to the cool side of the metal palette. In the promotional images below, Ickx’s image as a confident, versatile driver pairs well with the finished product.
