TREND | DETROIT’S RED SEA

Unless you’re down at COBO for Press Days, you’ve probably been scanning the web for news of debuts and press conferences, whether it be work you’ve been toiling away at secretly for the past 24-36 months or that of your competitors.


While the many new design themes and trends can be debated, one common thread unites most all ( if not all ) the significant debuts are all sporting the same color- Red.


Whether its the new Cadillac ATS, Ford Fusion, Dodge Dart, Lexus LF-LC, Chevrolet i30, Bentley Continental, or Hyundai Genesis coupe, PPG seems to have an overstock on red hues left over from the holiday season.

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