ACCOUTRAMA | Autodromo Watches

Car designers are famous for their chunky, overbuilt watches.  I tend to shy away from accessories of this kind because, for me, they tend to scream, “Look at how clever I am! I am a designer! I am a baron of good taste!”  But in this case, I am tempted to make an exception.  Autodromo launched their racing-inspired line of watches late last year.  Understated and classic in design, they are a quiet counterpoint to the likes of Bell and Ross.

Most impressive is the price point of only 425 United States dollars.  The only one I have reservations about is the Veloce;  I feel it tries a bit too hard to integrate the tachometer motif with the clock face.  In any event, the Autodromo collection is likely to do quite well among the car design set.  Here are some of the more compelling images from the press kit:


  1. Robert Gelardi says:

    I’ve been thinking of getting one of these for a long time. I like to get watches that are atypical of the watches usually seen on designers, like B+R, Panerai, etc.

    It would go well with my Lambretta Imola.

  2. Bill A. says:

    I like Mr. Price’s blog, Automobiliac.
    I admire his style and applaud his new venture.
    I also own a small collection of nice watches.
    One of them is a Bell & Ross. A black one. A NOT oversized one.
    I really like it.
    After all,It is a watch company Co-founded by an industrial designer.
    My first good watch, at 16 years of age, was a black Porsche Design Chronograph. The original 70’s black watch with the flakey PVD coating.
    I have an appreciation for timeless designs. Many of today’s fashionable watches are just that. Fashion.
    I agree that some watches are bordeline comical in size and features.
    I do prefer more low key approaches and Mr. Prices’ watches fit that description.
    However, the literal automotive instrument derivation of the watch faces
    Seems a little gimmicky. Maybe seeing one in the metal can change my mind. The price is right Mr. Price. Wish you the best of luck.

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